Broadband Creates Jobs

April 17, 2013 –

Broadband projects have been prevalent across Illinois and the nation at large because community leaders have recognized the positive impact high-speed Internet can make. Broadband can facilitate better education, enhance businesses, streamline healthcare, and even create new jobs. The creation of new jobs is a major point in the Broadband Illinois eStrategy Report, which was prepared for the Partnership for a Connected Illinois (PCIA). PCIA released the following fact sheet extracted from the report which illustrates some significant findings:

Business & Organizations Survey Fact Sheet:
7,253 businesses and organizations were surveyed in 2012.

Usage:

  • 84.8% of respondents use a website to promote their business
  • 79.1% use the internet to purchase goods or services
  • 45.9% use the internet to sell goods or services
  • 73.4% of businesses & organizations surveyed cite broadband as essential or very important to remaining in a location.
  • 50% cite broadband as essential or very important to selecting a location

Barriers:

  • 74% of respondents said security concerns were very or somewhat important as barriers to using the Internet more in their operations.
  • 62% said privacy concerns were very or somewhat important as barriers to using the Internet more in their operations.

Benefits:

  • 70% said the Internet improves customer service
  • 59% said it helps them reach new customers
  • 54% said it lowers operating costs
  • 53% said it increases revenues

Data from the report demonstrate that high-speed Internet is preferred, if not essential, for attracting and retaining businesses in a given area. Along with this data the report provided key recommendations for leveraging a broadband infrastructure within a community. The report recommended acting with a specific strategy tailored to the characteristics of the region served and targeting community anchor institutions.

View the full report to see all eight of the report’s recommendations for fully realizing the benefits of high-speed Internet.